There are many different tactics for spreading the word about your book launch day, but one of the tools we use with our authors every time is called Thunderclap. Thunderclap is a social sharing site that allows you to put together something like a mini-press release, and allows you to invite friends, families, and others […]
Setting up a simple book landing page
Why do you need a book landing page? As soon as you decide to start telling people about your book, you want to be able to drive them to your email list. Why? The email list is the one marketing tool you actually own and control. Statistics still show that the best way to sell […]
What do authors need to know about metadata?
What is Metadata? Simply put, it’s “data about data” and is essential to helping you sell your book online. Interestingly enough, metadata was originally used by libraries in card catalogs until the 1980s. Now it’s used to describe digital information. Using proper metadata is extremely important for authors to make sure their books can be […]
To self-publish or not?
I recently received this question in response to one of the emails in my free 30-day writing challenge. And since I get the question SO much, I figured it was worth a blog post: Which is better? Self-publishing or traditional publishers? Can you share your pros and cons with me, please? Here is what I replied. […]
Creating a Coupon Code on CreateSpace
Using a coupon code is a GREAT way to offer your books to organizations, contributors, and friends and family at a discounted rate. It is simple to set up, and quite rewarding to use. Why? Your royalties are far higher on your CreateSpace estore than they are if someone purchases through Amazon. So even with […]
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