A Good Email Sequence Email remains one of the best marketing tools for authors. Time and time again, when I ask authors what their best tool is for selling more books, I get a variety of the following answers: 1 – lots of marketing 2 – growing their email list 3 – publishing more books […]
How to get the Amazon Best-Seller Banner on Your Book
You’ve probably seen this banner on certain Amazon pages. Or the Amazon BEST-SELLER banner. Maybe you’ve never had that on your book, or you haven’t published yet and want to know how to make sure you get it when you do? I’ve published and launched a lot of books, but not all of them have […]
What is a Book Blog Tour and Why Should You Consider Doing One?
It’s funny, when you’re in an industry for awhile, you assume everyone knows exactly what you’re talking about. You throw around lingo and people look at you like you’re crazy. I’ve been doing blog tours for five years, so when I posted in a launch team group about looking for bloggers to participate in the […]
The One Page Sales Sheet
If you’re trying to market and sell a book, get on podcasts, get in bookstores, share your book with influencers, all of those things, a one-page sales sheet can go a LONG way. A good one-pager will include all of they key info about the book – where it’s available, key details about the book, […]
How to host a book signing event
So you wrote a book, huh? Excellent! Now is when the real work begins. Your new job – as you may have already discovered – is as book promoter. You’ll be coordinating interviews, writing guest blogs, managing PPC ads and doing a host of other activities designed to get the word out about your new […]