The big question for many indie authors – should I put my book on pre-order?
This is actually a really difficult question to answer, because there are many, many pros and cons and depend on the type of marketing strategy you are implementing.
My initial thoughts, for most authors, is that pre-order is NOT a good idea. But there are some exceptions and some reasons why this pre-orders might be a good idea.
Watch this quick video to learn when and why pre-orders might be appropriate, and three different ways to do them.