Here are some tools for success as you prepare to publish a book.
First of all, you need to get on marketing LONG before you have completed the book. One of the most important things you can do is start building your platform AS you write. Get a Facebook page. Set up Twitter. Whatever it is you want to use, get on there and start growing your audience. Check out companies like Bublish for great marketing support.
Do not underestimate the power of your email list! These are your tried and true fans, with whom you nurture a relationship. Find some kind of incentive to get them to sign up for your email, and then make sure you take the time to grow a relationship and build hype about your book. They are far more likely to buy your book when it’s published than any of your cold market!
As you get closer to launch, you’ll want to consider other avenues – giveaways, Facebook Ads, a good book trailer, hiring a social media manager, etc.
Look for an editor early. They are often booked for months in advance, so don’t wait until you’ve completed the manuscript to nail down your editor.